national market 国内市场

    National Semiconductor 美国国家半导体公司

    natural products 天然产品

    NEC 日本电子

    Nescafé 雀巢咖啡

    Nestlé 雀巢

    net sales 净销售额

    network computer (NC) 网络计算机

    new business selling 新业务销售

    new buy 购入新产品

    new entrants 新进入者

    new markets 新市场

    new materials 新材料

    New Prod screening model 新普罗德筛选模型

    new product lines 新产品线

    new products 新产品

    new-product development 新产品开发

    new-product ideas 新产品创意

    Newsweek 《新闻周刊》

    new-task buying 全新采购

    new-to-the-world products 世界性新产品

    niche penetration strategy 壁龛/机会市场渗透战略

    niche-market strategy 壁龛市场战略

    Nike 耐克

    Nissan 尼桑

    no-brand brand name 无品牌的品牌名称

    no-frills product 无虚饰产品

    noise in communication system 传播系统中的噪音

    non-financial rewards 非物质性奖励措施

    non-probability sampling 非概率抽样

    non-profit organization 非盈利组织

    non-store retailing 无店铺零售业

    number of stockouts 迟滞数目

    O object-and-task method of promotion budgeting 目标-任务促销预算法

    objectives and strategy area audit 目标与战略领域的审计

    objectives 具体目标

    observation 观察法

    occupancy costs 房屋占用成本

    occupation/position 职业/职位

    odd pricing 奇/余数定价法

    OEM (original equipment manufacturer) 原始设备制造商

    oeverall quality 总体质量

    off-invoice discounts 发票之外的折扣

    offsets 抵消交易

    Omega 欧米加

    on-air testing 广播测试

    OPEC (Organization of Petroleum Exporting Countries) 欧佩克（石油输出国组织）

    opening relationships 建立关系

    operating supplies 生产供应品

    operational excellence 运作管理水平

    opinion leaders 意见领导者

    opportunity cost 机会成本

    opportunity identification 机会识别

    opportunity/threat matrix 机会/威胁矩阵

    order cycle time 订货周期

    order processing 订单处理

    organisational level 组织层次

    organizaitonal requirement planning 组织需求计划

    organization area audit 组织领域的审计

    organization buying center 组织采购中心

    organizational customer 组织顾客

    organizational direct selling 组织直销

    organizational markets 组织市场

    organizational purchasing 组织采购

    organzational structure 组织结构

    outdoor enthusiasts 户外运动爱好者

    out-of-home media 户外广告媒体

    overall cost leadership 全面成本领先

    overheads 日常开支

    overseas direct investment 海外直接投资

    ownership of new product 新产品所有权

    P Pacific Electric 太平洋电气

    packaging 包装

    panel of experts 专家小组

    parentage 渊源

    parties involved 交换中的各方

    payment terms 支付条款

    pay-off control 支出控制

    penetration pricing 渗透定价

    Pepsi-Cola 百事可乐

    perceived customer value 顾客感知价值

    perceived quality 感知到的质量

    perceived value 感知到的价值

    percentage of sales promotion budgeting method 销售额百分比促销预算法

    perceptions of consumers 消费者感知/理解

    perceptual (product) pisitioning 感知（产品）定位

    perceptual map 感知图

    perceptual organization 感知组织

    perceptual vigilance 感性的警惕

    performance dimension 业绩标准

    performance evaluation 业绩评估

    performance measures 表现/业绩测度

    performance objective 绩效目标

    performance standards 绩效标准

    performance 功能

    perishability 非持久性

    personal selling 人员推销

    personal sources 个人的信息来源

    personnel development 人力资源开发

    persuasive 说服性的

    pharmaceuticals industry 医药行业

    physical (product) positioning 物理（产品）定位

    physical descriptors 物理变量

    physical distribution 实物分销

    Pillsbury 皮尔斯博瑞

    pioneers 先入者

    Pizza Hut 必胜客

    place utility 地点效用

    planning and control system area audit 计划与控制系统领域的审计

    point of sale information 销售点信息

    point-of-purhcase (POP) promotion 采购点促销

    point-of-sales (POS) data 销售点数据

    pontificator 保守派

    popularity 通用性

    population trends 人口趋势

    portfolio models for resource allocation 资源配置的资产组合模式

    position intensity 地位集中程度

    positioning 定位

    possession utility 拥有效用

    post-purchase dissonance 购买后的不协调

    post-purchase evaluation 购买后评估

    post-purchase/after-sale service 售后服务

    potential advantages 潜在优势

    potential customer 潜在顾客

    potential market 潜在市场

    potential target market 潜在目标市场

    power in distribution 分销权力

    power of buyers 购买者能力

    power of suppliers 供应商能力

    predatory pricing 掠夺性定价法

    pre-empting scarce resources 先占稀缺资源

    preferential treatment 特惠待遇

    premiums 额外奖励

    present competitors 现有的竞争者

    presenting sales message 提供销售信息

    pre-test market research 测试前市场研究

    price discrimination 价格歧视

    price elasticity of demand 需求的价格弹性

    price fixing 价格设定

    price leaders 价格领导者

    price lining 价格排列定价法

    price promotion 价格促销

    price quotation 报价

    price sensitivity 价格敏感度

    price structure 价格结构

    price 价格

    price/earnings ration 价格/收益比

    price-off promotions 降价促销

    price-setting process 定价过程

    pricing adjustments 定价调整

    pricing policies 价格策略

    pricing 定价

    primary demand 基本需求

    primary sources 第一类/主要数据

    print media 印刷媒体

    private/for-profit organization 私营/盈利性组织

    PRIZM (Potential Rating Index for Zip Markets) 按邮政区划为基础的潜力等级指数

    proactive new-product development strategy 进取型新产品开发战略

    probability sampling 概率抽样

    problem formulation 界定问题

    problem identificatioin 确定问题

    process management 过程管理

    Procter & Gamble (P&G) 宝洁公司

    product line 产品线

    product availability 产品的可获得性

    product category 产品类别

    product class 产品类别

    product decisions 产品决策

    product design 产品设计

    product development 产品开发

    product dimension or attributes 产品维度/属性

    product evolution 产品演变

    product features 产品特征

    product intent share 产品倾向份额

    product leadership 产品领导能力

    product life cycle (PLC) 产品生命周期

    product life cycle curve 产品生命周期曲线

    product line 产品线

    product manager audit 产品经理审计

    product offering 供应品

    product organizaiton of salesforce 按产品组织销售队伍

    product policies 产品策略

    product positioning 产品定位

    product quality 产品质量

    product scope 产品范围

    product space 产品位置

    product specifications 产品规格

    product systems 产品体系

    product type 产品类型

    product usage 产品用途

    product 产品

    product(ion)-oriented organization 产品/生产导向型组织

    production 生产

    product-line pricing adjustments 产品线定价调整

    product-management organizational structure 产品管理组织结构

    product-market entry control 产品－市场进入控制

    product-related behavioral descriptors 与产品相关的行为变量

    product's market characteristics 产品的市场特征

    product-use testing 产品使用测试

    pro-environment 环保

    profit impact of market strategy (PIMS) 市场战略的利润影响

    profitability analysis 盈利性分析

    profitability 盈利性/盈利能力

    profitable survivor strategy 有利可图的生存者战略

    project-company resource compatibility 项目与公司资源的协调性

    projected profit-and-loss statement 预计损益表

    projective tests 投影测试

    promotion decisions 促销决策

    promotion mix 促销组合

    promotion policies 促销策略

    promotion 促销

    promotional allowance 促销折让

    promotional effort 促销努力

    promotional pricing 促销定价

    promptness 及时性

    propector strategy 探索型战略

    prospecting for customers 寻找顾客

    psychographics 心理统计特征

    psychological cost 心理成本

    psychological pricing 心理定价法

    public organization 公共组织

    public relations 公共关系

    public utilities 公共设施

    publicity 公共宣传

    pull strategy for control of distribution channels 分销渠道控制的拉式战略

    pupil dilation 瞳孔扩张

    purchase predisposition 购买倾向

    purchasing agent 采购代理

    purchasing contract 采购合同

    purchasing manager/agent 采购经理／代理

    purchasing power perity (PPP) 购买力平价指数

    push money/spiffs 佣金

    push stragtegy for control of distribution channels 分销渠道控制的推式战略